Media

The Fusion of Creativity and Technology
Since the mid-1990s, media has been a central part of my professional and creative work. Starting with my first steps in eCommerce, I quickly realized that combining technology and creativity opens up immense opportunities. This insight inspired me to build numerous web-based companies and implement innovative online projects.

 

Thematic Websites and Communities

From Product Reviews to Communities
My journey began with testing products like vacuum cleaners and my professional role at Amazon, where I gained a deep understanding of eCommerce and customer needs. These experiences sparked my interest in affiliate marketing, and since 2011, I have built around 30 websites. On these platforms, I test, review, and recommend products across various categories. Today, I collaborate with over 100 partner shops, earning commissions that fund a small team supporting my work.

Through projects like hund.info, grill-kenner.de and fahrradblog.de, I have created platforms over the years that not only provide information but also serve as genuine hubs for communities with shared interests. My goal has always been to create content that is technically refined, aesthetically appealing, and practically valuable to users. It’s not just about content but about connecting people and topics.

 

The Future of Content and Communities

User behavior has changed significantly in recent years. Fewer people now search specifically on Google for product comparisons. Instead, many are inspired by social media, where authenticity and visual content play a much larger role. This shift has also shaped my strategy: I have streamlined my websites to focus on a few high-quality communities that not only inform but also inspire.

 

Focus on Quality and Efficiency
In 2024, I consolidated my projects to focus on the topics that truly matter to me: cycling/sports, dogs, grilling/cooking, electronics, and a personal passion that has been close to my heart since 2008: wooden and log houses. Each of these platforms combines well-researched information, honest opinions, and inspiration for people interested in these topics.

For these five themes, I am expanding my presence on social media to reach people where they make their decisions – whether it’s choosing their next bike, the perfect recipe, or a new home. My commitment remains the same: to connect people with honest, relevant, and inspiring content.

 

Everything from One Hand

In the world of media production, I follow the principle: if you do it yourself, it’s authentic. From conceptualization to design to technical implementation – all content, including photos, videos, and text, is created by me or my small, dedicated team, which includes my family. This holistic approach allows me to express my creativity at every step of the process and deliver results that are truly unique.